Top 10 Pages Every E-commerce Website Needs

Top 10 Pages Every E-commerce Website Needs by Jon Waraas


#1 About Us

The About Us Page is crucial for an e-commerce site because you want customers to like you and to want to buy from you. In order to do this, they must first learn about you. The About Us page provides a background on the site including when it began what the vision of the company is. You can write about the site’s Unique Selling Proposition (USP) and describe the management team.

This page makes an impersonal venture into a personalized medium. You can include photos of yourself and the team. You basically want to add a face to your brand and have your customers feel connected. Everyone knows how many spam sites exist nowadays. The About Us page tells your readers that your site is a legitimate one, which grants you credibility.

#2 Privacy Policy

Legal information is downright boring but your site needs a privacy policy page without a doubt. This page outlines your companies policies regarding the information obtained from customers. Customers are purchasing from you and giving you very personal information. They want to feel secure that their information is in safe hands. The privacy policy should be understandable to the average consumer and avoid any hidden statements. You can add a link to your privacy policy in the footer of your site.

#3 Terms and Conditions

The last legal document your e-commerce site will have is a Terms and Conditions page which is an agreement between you and your customer. The Terms and Conditions page specifies restrictions for the use of your goods and services. It should be written in plain English for the average visitor to understand. This page protects you in case something goes wrong during the purchasing process.

#4 Contact Us

Customers need to be heard—it’s part of customer service. A contact page should be easy to find and should provide information so that customers can easily reach you. Shoppers want to know where you are located and how you can be reached. Not only does this help establish credibility, but it also adds a level of trust. Provide a phone number, email address as well as a physical address. Some sites offer availability times to avoid constant calls.

#5 Why Us

You are not the only e-commerce company on the web and chances are, you are not the only selling the product on your site. Customers know this and always want to know why they should buy from you. Tell visitors what sets you apart from others and offer compelling reasons that persuade people to buy from you. Do you price match? Do you offer free delivery or issue refunds? If you offer coupons and special deals, outline it in your Why Us page.

#6 Guarantee Page

By adding a Guarantee page on your site, you are eliminating any fears that a customer may have when it comes to making a purchase. The first question a customer will ask is “is it worth it?” You want visitors to reach the final buying stage and you will guarantee that they will be satisfied with their purchase. With a guarantee page, customers will not be inclined to think they are taking a risk. Instead, they will feel more comfortable buying the product thanks to the reasons you outline for them.

#7 Frequently Asked Questions (FAQs)

With every e-commerce site comes a set of general questions customers may have. To save yourself some time, include a page with questions that you may receive on a regular basis and provide the answers. This way, customers will have their basic questions answered and they won’t have to contact you (except for those who think they are an exception to every rule).

#8 Site Map

A site map is critical for every e-commerce site in terms of search engine optimization as it links to all the important parts of your site. Crawlers need to be able to get to every part of your site in order to index each page. Providing a single page that allows the crawler to reach the rest of your site is an excellent step towards getting your entire site indexed

#9 Blog

If you go to e-commerce websites today, you will notice that most of them don’t have any blogs. Not only does this mean that they aren’t being indexed frequently, it also means there isn’t enough content on the site to attract those who are searching. With a blog, you will add fresh content to the site and you can begin to rank in search engines. You will also beat competition by being unique and offering informational and interesting content to your visitors. Another perk is that a blog will allow visitors to leave comments, thus creating a community on your site.

#10 Testimonials

Without any access to customer feedback, new shoppers will only have your word. A testimonials page proves to shoppers that their needs will be met and how they can benefit from your service and products, just like past customers. You can build trust between you and the shopper through feedback from others. Customer service is the lifeblood of any consumer-oriented business. By demonstrating your great service, you will get more customers.


Credit : jonwaraas.com